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Commercial advisers in the sports business

Commercial advisers in the sports businessCommercial advisers in the sports businessCommercial advisers in the sports business

"The purpose of sports, even foreign sports, is to not bore people" - PJ O'Rourke

Contact Us

Commercial advisers in the sports business

Commercial advisers in the sports businessCommercial advisers in the sports businessCommercial advisers in the sports business

"The purpose of sports, even foreign sports, is to not bore people" - PJ O'Rourke

Contact Us

The Difference

Why Us?

Our Experience

Our Experience

26West Sport is run by Murray Barnett . The team has a wide range of in-house expertise whilst retaining the use of a deep network of sector specialists  to create bespoke project teams for clients 


 Expertise covers:

  • Commercial Development
  • Commercial Partnerships
  • Broadcast Rights Management & Sales
  • Sponsorship & Sponsorship Strategies
  • New Formats & Competitions
  • Licensing
  • Hospitality 

Our Experience

Our Experience

Our Experience

With over 25 years experience in the sports and entertainment business, 26West Sport provides boutique consultancy and advisory services to:


  • Governing bodies
  • Leagues
  • Broadcasters
  • Investors
  • Brands
  • Sports Betting


Current and recent contracts have include:


  • Broadcast start-ups
  • Sports channel launches
  • Multi-channel pricing strategies
  • New competition launches
  • Sponsorship evaluations & sales
  • Sports rights acquisitions
  • Sports team & league acquisitions
  • Hospitality
  • Music Concerts


  • Rugby - World Rugby
  • Basketball - NBA
  • Motor sports - F1
  • Action Sports - X Games
  • E-sports






Our Approach

Our Experience

Our Approach

26West Sport takes on few key clients allowing the organisation to offer the required time and analysis to its partners. 


Services are designed to fit partners requirements, from remote advice through to in-house and client facing activities. 

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